Daniël Wimpel

Client system / consent-aware conversion journey

AWR Conversion System

Treat the webinar, sale and course schedule as one controlled journey.

01 / Purpose

A tool with a reason to exist.

A pair of standalone webinar and post-webinar experiences connected to Calendly, WooCommerce, Course Manager and consent-aware analytics.

01

Guide visitors from webinar discovery through scheduling and post-webinar purchase.

02

Keep the two public surfaces visually and operationally consistent.

03

Connect commercial actions without leaking attendee data into analytics.

04

Deploy static experiences with immutable artifacts and explicit rollback.

02 / Decisions

The interesting part is why.

01

Separate consent classes

Analytics and marketing tracking do not receive blanket permission from one ambiguous control.

02

No attendee payloads

Marketing measurement does not need personal webinar submission data.

03

Noindex is not security

Indexing guidance and access control are kept conceptually separate.

04

Atomic release path

Hash-pinned artifacts, rollback snapshots and unaffected-route checks reduce campaign deployment risk.

03 / Architecture

A deliberate path through the system.

01

Discover

The webinar experience presents the offer and routes scheduling through Calendly.

02

Consent

Analytics and marketing storage remain separately denied until the visitor makes a choice.

03

Convert

The post-webinar experience routes purchases through explicit WooCommerce destinations.

04

Update

A Course Manager contract can supply the next schedule banner without exposing operational or participant data.

04 / Technology

The working parts.

HTMLCSSJavaScriptCalendlyWooCommerceGA4Meta PixelNginx / Plesk

05 / State & roadmap

What is real now—and what comes next.

Current
  • The webinar and post-webinar experiences are live.
  • Consent-aware analytics and commercial routing are active.
  • A Course Manager-driven schedule banner is locally verified.
  • The banner remains blocked on the undeployed plugin endpoint.
Planned
  • Deploy and verify the Course Manager endpoint.
  • Enable the live schedule banner only after endpoint readback.
  • Continue conversion refinements without widening data collection.